Collection

Introducing: The Original Jakes! These first-ever Life is Good tees are back from 1994 for a limited time. Featuring unisex sizing and a slightly looser fit than our Crushers, these 90s-era garment-dyed originals have a casual feel and the comfort of a tr

New Bern Simple Bear Crew, Assorted is our most popular sweatshirt. A soft screen-print positioned on front of a super soft, unisex, crew sweatshirt. The color is red, grey or blue with a distressed graphic of the New Bern Bear. This is a cotton blend wit

STORE PICK UP ONLY... DON'T BE A GILLIGAN, SHRED THE SKIPPER!

Keeping with Odysea® tradition, the Skipper is purely focused on fun and good times. With mega-Odysea float everyone has come to love, the Skipper infuses a sleek fish shape for down-the-l

Hand printed by our staff in New Bern, NC. The N star C Banner Sweatshirt is a staff favorite. This is a knitted cotton/poly blend with a soft fleece next to skin fabric. Unisex sizing is popular with both men and women. Perfect for lounging or wearing ar

Rugged, multifunctional shorts designed for use in and out of the water, made of quick-drying 100% recycled nylon. Fair Trade Certified™ sewn.

New color, Navy Blue. The Great State of North Carolina flag cap! Designed by our staff in New Bern, NC. The North Carolina Flag Hat has a Salt-Wash™ treatment to create a weathered, heavily sun bleached look. The high thread count embroidered flag patch

Edward Teach, better known as Blackbeard, was a notorious English pirate who operated around the Caribbean and the eastern coast of the American colonies.

"classic skateboarding shoe from the '90s is now your casual everyday sneaker"

Cool color is Cherry Red. Known for its skateboarding prowess in the 90's, the OS Sneaker has grown into a legendary casual shoe for street wear. Simple’s flagship style, th

Features

Recycled 30-denier ripstop polyester shell is extremely light and durable with DWR (durable water repellent) treatment for enhanced water-resistance
Postconsumer recycled NanoLoft™ insulation is made up of tiny circular clusters of fi

When comfort is of top priority, the Belhaven Double Layer Shirt is the one to reach for whether you're heading outside, off to work - or both. With its buffalo check exterior and lightweight, contrasting plaid interior, this long-sleeve button-front shir

Catch Surf Beater Original 54 Twin Fin, Neon Pink

Part of our exclusive Desert Son collection, created in collaboration with Dierks Bentley, our Shaw Western Shirt offers an easy and effortless approach to everyday dressing. Specially washed for a broken-in look, comfortable fit, and super-soft feel. Con

Clearly, we never miss a chance to channel our inner Porter Wagoner and throw some old western embroidery into the Howler mix. This time, we fancied up our popular Crosscut Snapshirt and made it just right for Saturday night. Or Sunday afternoon. Or any d

When comfort is of top priority, the Belhaven Double Layer Shirt is the one to reach for whether you're heading outside, off to work - or both. With its buffalo check exterior and lightweight, contrasting plaid interior, this long-sleeve button-front shir

The KÜHL KOLLUSION™ JACKET features a water-resistant / breathable fabric with a polyurethane coating and synthetic wax. This cotton/polyester/nylon blend provides durable yet lightweight protection for three seasons and can be layered with fleece for win

This deep-pile polyester fleece jacket, with simple style lines and contoured seams in the back for a refined look and fit, has a tall collar and cozy handwarmer pockets.

A classic skateboarding shoe from the '90s is now your casual everyday sneaker. Known for its skateboarding prowess in the 90's, the OS Sneaker has grown into a legendary casual shoe for street wear. Simple’s flagship style, the OS Sneaker has stayed true

Looking for some excitement in your life? Order one of our Mystery Boxes!

A warm, easy-wearing fleece pullover made of 100% recycled polyester double-sided solid shearling. Fair Trade Certified™ sewn.

NEW... Vintage Camp Lantern, medium profile, structured trucker hat is now available. This is probably the most requested design so we finally did it. Everyday Trucker Hat, Structured, Vintage Camp Lantern, Barn Red is a structured trucker hat that is mor

If any sandal says Rainbow, this is it! This single layer premier leather sandal is offered with a narrow strap for a feminine touch.

• Single Layer Arch
• Premier Nubuck Leather
• Embossed Rainbow Logo
• Narrow Strap
• Double Stitched
• Nylon Toe

The Republic of West Florida was a short-lived republic in the western region of Spanish West Florida for several months during 1810. The single star flag became the inspiration for the Bonnie Blue flag which represented that southern states in 1861. Thi

Blackbeard was a notorious English pirate who operated around the Caribbean and the eastern coast of the American colonies. The Blackbeard Pirate Flag baseball tee is a unisex sized shirt so order one size small if you are interested in something more fit

The best California flag caps in the south! Designed by our staff in New Bern, NC. The California Flag Hat has a Salt-Wash™ to create a weathered, heavily sun bleached look. The high thread count embroidered flag patch creates a vintage look. Color is vin