In 1988 Ellen and Eric Gil opened a 450-square-foot sock boutique called Sockshop and Shoe Company. That modest store has now grown to become an iconic cornerstone of downtown Santa Cruz.
In 2007, after nineteen years in retail, the Gils used their extensive industry knowledge to create Socksmith Design: a sock design company focused on fresh, fun, novelty graphics made of high-quality materials, by state of the art manufacturing. This combination was a missing link within the industry, and the Gils partnered with a friend, Cassandra Aaron, to create this unique brand with a West Coast point of view.
Our hometown of Santa Cruz, California is the source of our inspiration with its prominent culture valuing creativity, independence, and community. Designed with love by in-house artists, Socksmith socks weave together top-quality designs and materials, tailored to fit every taste, lifestyle, and smile.
After over a decade in business, Ellen, Eric, and Cassandra continue to lead Socksmith Design to new heights. The goal is still the same: to bring the best creative novelty designs to sock lovers everywhere, always with excellent customer service and uncompromising quality.
No Boring Socks!